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Low Cost Start-Up Marketing Ideas

Now that you’ve decided to become a [tag]virtual assistant[/tag] or start that [tag]small business[/tag], how do you spread the word about your new venture? Even before you delve into the world of websites and internet marketing, there are some inexpensive, effective ways to get the marketing ball rolling.

In her article “Extra! Extra! Read All About It, I’ve Just Started a Home Business,” on, Liz Folger offers these marketing suggestions:

  • Send out a press release, and not just when you open your business. You need to tell the world if you’ve added some new service or product, or if you’re business is involved in a charity event. Be sure you give the release a human slant. Don’t just talk about how wonderful your business is, talk about what your business can do for your future customers.
  • Join organizations — Chamber of Commerce, women-in-business organizations, and any type of organization your target market belongs to.
  • Put your service or product for sale in a charity auction.
  • As soon as you start your business, write every single person you know a postcard announcing your new business venture. Although they may not need your business, they just may tell someone who does.
  • Ask for referrals from other happy customers. Cold calling will never be the same again if you use this approach.
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