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Success Formula: Be A Purple Cow

You’re either a purple cow, or you’re not. Remarkable, or invisible in a sea of aspiring [tag]virtual assistants[/tag].

If you want to stand out from the crowd, you must offer a product or service that is phenomenal, memorable, or unbelievable is the advice given in Purple Cow: Transform Your Business By Being Remarkable, a book by entrepreneur and best-selling author Seth Godin.

The book explains that the usual marketing methods – pricing, promotion, publicity – are just not working anymore.

The book is filled with examples of companies and products that leave their competition in the dust. But not by slapping on a marketing gimmick – by building something inherently phenomenal into the product or service.

This book is a short easy read – and a treasure for anyone starting or trying to develop a business. The advice is simple:

Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a great tool for [tag]small business[/tag] owners and virtual assistants who want to create products and services that are worth marketing in the first place.

For more about the author and professional marketing tips, visit Seth Godin’s blog.

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